Pittsburgh-based supplier Pro Towels (asi/79750) announced this week that it had acquired Lifestyles by Ramco, a division of Ramco (asi/80630), a North Carolina-based supplier. With this move, Pro Towels said it expects to enhance its dye sublimation capabilities and expand into lifestyle and home décor products. Financial terms of the deal weren’t released.

“This acquisition is going to be a big win for our customers,” said Kevin Nord, president of Pro Towels. “By bringing Lifestyles by Ramco under the Pro Towels umbrella, we’re streamlining our operations and reducing lead times for high-quality sublimated products. We also have exciting plans to introduce a variety of new, customizable lifestyle items that reflect current trends and customer demand.”

The company said that in addition to faster turnaround times and more efficient production, customers can also expect a new line of items like key holders, nameplates, custom wall art, and other personalized wood and metal pieces, all of which will be made in the United States. In part due to tariff turmoil, demand for American-made merch has grown in recent months. Mitch Cahn, founder and president of Unionwear (asi/73775), said in a May webinar hosted by ASI President and CEO Tim Andrews that his Newark, NJ-based company has “seen a surge in interest in Made in USA, which is really unlike anything we’ve seen before.”

The Lifestyles by Ramco acquisition is the latest in a series of strategic moves from Pro Towels, which earned a Silver medal from business sustainability platform EcoVadis in April, placing it in the top 15% of assessed companies. Last year, Pro Towels partnered with Counselor Top 40 supplier Starline USA (asi/88320) to enhance Starline’s product offerings.