Industry vet Tamara Borello is on the move.

Counselor Top 40 distributor BDA (asi/137616) named Borello its new divisional vice president of sales, where she’ll manage a portfolio of clients with a focus on deepening customer relationships and growing businesses.

“Strong sales leadership is essential to driving BDA’s continued growth,” said Barry Deutsch, chief sales officer at BDA. “Tamara brings the expertise and customer-focused approach necessary to elevate our sales operations, enhance partnerships and fuel our broader business objectives. Her leadership will be instrumental as we scale our offerings and expand our reach.”

Tamara Borello, BDA (asi/137616)

Borello brings more than two decades of industry and sales expertise to the role.

She joins BDA from fellow Counselor Top 40 distributor ePromos Promotional Products (asi/188515), where her most recent position as chief operating officer landed her a spot on Counselor’s Power 50 list of promo’s most influential people in 2023 and 2024. She’s also worked for Counselor Top 40 distributors Staples Promotional Products (asi/120601) and AIA Corporation (asi/109480).

“BDA’s collaboration with top brands across industries showcases the team’s creative approach, strong sense of community and relentless drive for innovation,” said Borello. “These characteristics, along with BDA’s immense growth potential, drew me in, and I look forward to scaling BDA’s sales and service offerings as DVP of sales.”

With $452 million in 2023 North American promotional products sales, BDA ranked sixth on Counselor’s most recent list of the largest distributors in the industry.