Counselor Top 40 distributor Proforma (asi/300094) transported more than 1,000 attendees at this year’s Halloween in the Village to Candy Land.

The firm again served as the title sponsor of the annual Halloween in the Village event in Davis Islands, FL, which brings the community together for spooky season festivities. The celebration was appropriately themed around Candy Land, featuring everything from giant gummy bear decorations and a life-sized color trail to Proforma support center team members dressed as their favorite candies.

“Our team looks forward to Halloween in the Village every year, and this year was no exception,” said Proforma’s vice president of business development Vanessa Edwards, a member of the Davis Islands Civic Association and longtime organizer of the event. “It’s an opportunity to pour into our local community, strengthen our internal culture and have fun while doing it. Watching our team members light up as they engage with families and kids is incredibly fulfilling.”

Proforma provided all signage, printed materials and custom trick-or-treat bags with giveaways for the event.

“Participation in Halloween in the Village is about more than just sponsorship for Proforma – it’s a celebration of company culture, team morale and employee engagement,” said Gianna Mangino, the firm’s manager of brand marketing.

Based on 2024 North American promotional products revenue of $662 million, Proforma ranked fourth on Counselor’s most recent list of the largest distributors in the industry.