News September 23, 2025
The Bright Side: Logomark-Sponsored Service Dog Graduates Training Through Shelter to Soldier
After persevering through injuries, lab mix Bella was paired with U.S. Navy veteran Shawn through the nonprofit Shelter to Soldier, thanks to support from Logomark’s sponsorship.
Key Takeaways
• Bella, a chocolate Labrador mix sponsored by Logomark (asi/67866), has officially graduated from service training through Shelter to Soldier, overcoming significant physical challenges along the way.
• Logomark is a longtime partner of Shelter to Soldier, having sponsored the training of 10 rescue dogs for post-9/11 veterans through the nonprofit with donations from the proceeds of select collections.
Counselor Top 40 supplier Logomark (asi/67866) has another graduate on its hands – or rather, paws.
The supplier recently celebrated its latest sponsored service dog – Bella, a 2-year-old chocolate Labrador mix – to graduate from service training through the nonprofit Shelter to Soldier.
Logomark is a longtime partner of the nonprofit, which trains rescue dogs into service animals for post-9/11 military veterans dealing with psychological injuries from their time in the line of duty. The company has donated a portion of proceeds from its Perka, iCool and Work collections to sponsor the training of 10 pups so far, including four who have already graduated from the program.
Bella and Shawn with Logomark (asi/67866) Chief Revenue Officer Michael Bistocchi at Bella’s Shelter to Soldier graduation.
Bella was adopted by Shelter to Soldier in February 2024. A few months later, she completed her first phase of training and was matched with U.S. Navy veteran Shawn. Near the end of her training, Bella tore her CCL (comparable to an ACL tear in humans) in two opposite knees and needed two separate surgeries to repair the injuries. After pushing through, Bella and Shawn officially graduated training at the beginning of September.
“Bella’s dedication, resilience and joyful spirit have been inspiring to watch,” said Michael Bistocchi, Logomark’s chief revenue officer, who attended Bella’s graduation. “Her journey exemplifies the powerful impact a rescue dog can have on the life of a veteran. We are thrilled to celebrate this milestone with her, Shawn and the Shelter to Soldier team.”
Based on reported 2024 North American promotional products revenue of $122.3 million, Logomark ranked 16th on Counselor’s most recent list of the largest suppliers in the industry.
Learn More About Suppliers’ Giveback Programs
Check out ASI Media’s Do-Gooders Directory, an extensive – and continually updated – list of supplier and distributor giveback programs, corporate social responsibility initiatives and sustainability certifications. See the list here.