#34 Neil Ringel

Polyconcept (asi/78897) – CEO

2021 Rank: #49

Industry Experience: 3 years

Previous Appearances on Power 50: 1

After losing $300+ million of its value in 2020 due to a COVID-impacted market, Ringel guided Polyconcept – the industry’s largest global hardgoods supplier – to a sales increase of nearly 40% in 2021. Ringel has also led the change to have PCNA (the company’s North American arm) lean into sustainability with the launch of its ProudPath platform, as well as increasing its cadre of top-line brands and ability to print on demand. Ringel’s goals for the company are definitive: “I want to have PCNA recognized as the number-one place for distributors to go for inspiration and immediate answers to help them win business,” he says. “We continue to heavily invest in digital capabilities to provide easy access and transparency from inventory to order status as well as enhanced online order placement. PCNA will continue to add more top-selling retail brands, already the widest assortment in the market, along with the strongest sustainability platform in the industry with ProudPath.”