#42 Dilip Bhavnani

Sunscope (asi/90075) – COO

2021 Rank: #38

Industry Experience: 35 years

Previous Appearances on Power 50: 6 

Bhavnani slides four spots on this year’s rankings due to declining influence ratings from both the Power 50 and the industry, as well as a significant drop in sales in 2021 (a decrease of 41%). The decline was anticipated after the company saw a huge spike in PPE sales in 2020. Bhavnani is using the pandemic as a reset for his company by actively repositioning Sunscope as a custom design and sourcing specialist for distributors to turn to. The Top 40 supplier actively trumpets its “DiLA” (Designed in Los Angeles) apparel and other custom capabilities in bags and hard goods. It’s a long-term gambit by Bhavnani to have his company stand out in a commoditized marketplace.