Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Proforma (asi/300094)

For the second straight year, Proforma reported flat sales, although the firm expects a 2018 rebound as it makes strides in its tech platform development. Once launched, Proforma expects “explosive growth.”

Previous rank: 3

2017 Revenue: $368.9 C

Number of employees: 200

Headquarters: Independence, OH

Year founded: 1978

Ownership: Private

Top officers: Greg and Vera Muzzillo

<sup>All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked
D = did not provide
* = adjusted based on restated sales
** = adjusted based on other distributor movement</sup>