Canadian News August 15, 2019
Trimark Names New Vice President & General Manager
Kate Boyce has over 20 years of apparel industry experience.
Trimark (asi/92121), the apparel division of Top 40 supplier Polyconcept North America (PCNA, asi/78897), announced that it has hired Kate Boyce as vice president and general manager. Boyce will oversee all aspects of Trimark’s business in the United States and Canada, including product strategy, marketing, sales and service.
“Kate is an energetic and results-oriented leader with a real passion for apparel,” David Nicholson, president of PCNA, said in a press release. “Her success in developing and growing brands in the fast-moving retail sector is a tremendous asset to PCNA as we continue to expand our apparel business.”
With over 20 years of apparel industry experience, Boyce was most recently with Dick’s Sporting Goods, where she held several leadership positions, including vice president of women’s apparel and vice president of outdoor apparel and outerwear. During her tenure, she led strategic initiatives to expand the Dick’s product portfolio, drive sales, increase margins and grow market share in the apparel sector. She also managed brand relationships with leading global athletic and outdoor brands and directed the successful launch of several private label apparel collections.
“I am proud to join Trimark, a strong brand with a deep legacy of bringing innovative and retail-inspired active and outerwear to market,” Boyce said. “I look forward to working with the teams at both PCNA and Trimark, leveraging my experience to help to grow the business and build upon the company’s position as an industry leader.”
With reported 2018 North American promotional product revenue of $654.1 million, PCNA ranked fourth on Counselor’s latest list of the largest suppliers in the industry.