What advice would Seth Inyang and Vinh Lieu give other entrepreneurs? “Just be open-minded and take advice. Try to see different options,” says Lieu, co-founder of Elemental Bottles (asi/51846). “The sky’s the limit, really. There are so many distributors in our industry. So really if you have a good product, you could make hundreds of millions with just one good product.”

Inyang and Lieu met at an engineering firm, sparking a friendship and business partnership that’s lasted nearly two decades. In this episode of Promo Insiders, the duo – who were just named the Counselor 2024 Supplier Entrepreneurs of the Year – share their backstory, how they’ve been able to grow their company and why sustainability is so critical to both Elemental Bottles and the promo industry at large.