If it seems like there’s more pumpkin spice-flavored foods filling your grocery store each fall, it’s not your imagination. Last year, pumpkin spice products accounted for more than $231 million in sales, a 27% increase over 2020, according to NielsenIQ data.

Love it or hate it, there’s no avoiding it – and it’s probably past time to embrace it in your marketing efforts. In this episode of Promo Insiders, ASI Media’s Theresa Hegel, Sara Lavenduski and Elieza Bague tested out some fall flavor finds – from toffee crunch Oreos to pumpkin spice scones – and shared some strategies for how promo pros can make the most of autumn.

A great way to capitalize on the season is with fall-themed kitting: whether it’s a pumpkin-carving kit, cookie-decorating accessories or just a bundle of items to help you keep cozy on a Sunday afternoon watching football. Think fuzzy blankets, a pumpkin spice-scented candle and perhaps an oversized mug for cocoa or hot apple cider. And though warm, saturated colors like orange, yellow and brown have traditionally been associated with the season, pastels have been creeping into fall décor at retail, and using light and airy shades in your marketing this autumn could give it a more contemporary look.