ASI Media’s Distributor Up-and-Comer of the Year on Growing Sales by Over 300%
Jackson Williams of Counselor Top 40 distributor American Solutions for Business discusses working full-time in college and what it’s like to sell with his twin brother.
Since entering the promo industry in 2023, Jackson Williams has grown his sales by over 300% and earned last year’s Rookie of the Year award from Counselor Top 40 distributor American Solutions for Business (ASB, asi/120075). Must have been a breeze, right? “I tell people all the time,” says Williams, “it’s one of the hardest things I’ve done in my professional career, for sure.”
The truth is Williams, ASI Media’s 2025 Distributor Up-and-Comer of the Year, is a tireless worker whose success is born by his relentless work ethic. In this episode of Promo Insiders, Williams joins ASI Media Editor-in-Chief C.J. Mittica to discuss why industry education is so important, how he called on a company for six months to get his first full-time job at the age of 19, and what it’s like to work at ASB with his twin brother.
This episode is brought to you by S&S Activewear (asi/84358).
Key Takeaways
• Customer-Centric Approach: Jackson Williams, ASI Media’s Distributor Up-and-Comer of the Year and an account manager for Counselor Top 40 distributor American Solutions for Business (asi/120075), attributes his rapid success in the promotional products industry to deeply understanding his clients’ needs and acting as an extension of their teams.
• Steep Learning Curve: Despite having no prior experience in the promo industry, Williams embraced the challenge of learning everything from print and direct mail to warehousing and e-commerce. He describes the transition as one of the hardest yet most rewarding experiences of his career.
• Sales Drive: Williams’ strong work ethic was instilled by his parents and honed through early sales roles. Starting in sales at 19 while attending college online, he balanced full-time work and studies, showing a high level of discipline and ambition.
• Brother to Brother: Working alongside his twin brother, Lucas, has been both a support system and a learning opportunity. Their collaboration has evolved from mutual motivation on the road to direct project work, offering both challenges and growth as they navigate the industry together.