Building the Dallas Cowboys Brand: A Chat with Charlotte Jones

Charlotte Jones, who spearheads business operations and marketing strategies for the Dallas Cowboys, shares insights into the sports franchise’s brand and previews her upcoming keynote at the ASI Show Fort Worth.

Promo Insiders 12/22/2022

Charlotte Jones is one of the most powerful and innovative women in the world of sports and marketing.

And on Wednesday, January 25^th, she’ll be delivering a much-anticipated keynote specially for promotional products professionals at the ASI Show Fort Worth.

Jones, of course, spearheads business operations and marketing strategies for the most valuable sports franchise in the world – the Dallas Cowboys. In this Promo Insiders, she offers a few sneak peeks into the hot topics she’ll cover at the ASI Show. Those include the challenges and solutions she has encountered while building the Cowboy’s massive global brand, as well as the five brand pillars responsible for the success.

Podcast Chapters
0:56 Managing – and building upon – the success of the Cowboys iconic brand.
4:02 What are one of the Cowboys key brand pillars?
5:45 What role does merchandise play in the Cowboys brand-building?
7:25 What do you look for in a marketing partner?
8:15 The intersection of charity, merch and the Cowboys.