Some distributors and suppliers of varying sizes and locations have reported an uptick in sales of traditional promotional products as many states ease or lift societal lockdown measures tied to the pandemic. In this edition of Promo Insiders, Counselor staffers Sara Lavenduski and Christopher Ruvo discuss the positive trend, but also address a looming threat: A reported surge of newly confirmed coronavirus cases in some areas, which has the potential to derail the progress.

Podcast Chapters:
0:43: A noticeable increase in traditional promo sales.
3:17: Some reasons for the rise.
4:05: Markets that are starting to buy more.
7:42: Has the worst of COVID-19’s economic impact passed for promo?
11:58: How will the rest of the year go for the industry?

Is the worst of the sales plummet tied to COVID-19 over for promo? How will industry sales perform for the rest of 2020? What markets are starting to re-invest in promo right now? Get answers to those questions and more in the podcast.