We’re about three weeks into the official start of spring, and now is the perfect time to take advantage of the green grass and budding flowers to sell more branded products.

In this episode of Promo Insiders, Executive Editors Theresa Hegel and Sara Lavenduski talk all things spring – including egg hunts, fun sweet treats (like watermelon gummy rings with chili and lime flavoring and Peeps-flavored Pepsi), recent stories for ASI Media (like greenwashing vs. greenhushing) and ways to leverage the season.

“Everyone’s starting now with their gardening and planting, so it’s a great opportunity to sell seed paper products,” says Hegel. “They’re great for sustainability efforts, and you can add a theme like ‘grow with us.’ There are a lot of fun avenues to take.” Also think about an “April showers, May flowers” theme that includes umbrellas made with sustainable materials and seed paper kitted together. “There are a lot of fun, creative things you can do during this season,” she says.