When generative AI (think ChatGPT) first became mainstream in 2022 and 2023, many businesspeople were amazed by the advancements but struggled to envision how it could immediately help their businesses. Now? The technology has advanced rapidly and the impact on companies is undeniable. “[It can help] literally every aspect of your business: data analysis, finance, legal, HR, marketing, sales, customer service, customer success and data entry,” says Isar Meitis, the CEO of Multiplai.ai who led multiple tech startups and now consults and trains companies on how to use AI. “Each and every one of these things, AI can do very, very well.”

Meitis gave an eye-opening presentation at the recent ASI Power Summit where he covered several impactful use cases for AI and promo products. In this episode of Promo Insiders, Meitis and ASI Director of Software Engineering John Young join ASI Media Editor-in-Chief C.J. Mittica to share their expertise by discussing how businesses can use AI right now and the best practices to get started. Young also shares how ASI is using AI in its products and services, and Meitis explores a future where AI matches human cognitive abilities.