The COVID-19 pandemic has flipped traditional marketing and communications strategies on their heads, leaving promo professionals navigating uncharted waters. If you’re struggling to find the right words or are fearful of coming off tone-deaf in 2020, this episode is for you. ASI's Melissa Newman chats with ASI’s Public Relations & Corporate Communications Director Dawn Marie about best practices for communication strategies in 2020.

“The number one rule in employee communications is be transparent.” --Dawn Marie

In this informative episode, Marie emphasizes the importance of transparency and how overcommunication with your audience can work in your favor. She also lobbies for diversification of communication channels to create the most impact and highlights the recent Facebook Live series launched by ASI CEO Tim Andrews and www.asihelp.com. Marie also shares what she’d choose as a superpower in a fun game of "What Would You Rather."

Podcast Chapters
2:12 - Communication, communication, communication
6:32 – How to keep employees motivated
9:12 – Varying your communication strategy
11:47 – Mistakes that you should avoid.

Watch it on Youtube