Trolls. Negative reviews. Criticism.

If your business is on social media, you need to be able to effectively manage your presence. But if you leave it up to the intern, or somebody who's not experienced or in tune with the company's core values and goals, you could end up with a public relations nightmare.

"An intern won't have the same level of investment that a business owner will have." – Taylor Gaines, Social Gaines

Enter the social media manager.

In this informative podcast, ASI's Vinnie Driscoll and Taylor Gaines – CEO of Social Gaines – discuss the ever-evolving and important role social media managers play in business. If your company is looking to hire one, or even if it's not in your budget, Taylor has some great tips on how you can succeed on social.

Podcast Chapters
4:24 No longer a job for the interns
10:02 What to look for on a resume
14:10 Can't afford a SMM? Here's what to do 
21:08 Tools to make life easier
27:40 Having a plan in place for negative feedback

Twitter Poll Question

Who manages your social media?#Poll

— ASICentral (@asicentral) October 21, 2020

About one-third of respondents to this Twitter poll question said they had a social media manager in place at their business.