Personalization in marketing isn't new, but it's never been more important. With consumers facing a flood of marketing messages daily, personalization helps cut through the noise to grab attention and create a unique customer experience.

"We can no longer approach marketing with a one-size-fits-all paintbrush."–Jayde Powell, Sunwink

In this informative episode of the Social Angle podcast, Melissa Newman chats with Jayde Powell, the Head of Social & Community at Sunwink, about how she leverages data and analytics to create engagingly personalized social media campaigns, why “spray & pray” marketing is out, and what’s on the top of her holiday wish list. If you're looking to up your marketing game, this is one episode you don't want to miss!

Podcast Chapters
02:14: Working at Sunwink
04:26: Personalization in Marketing
07:46: Social Listening & Monitoring
09:00: Personalization in Action
16:42: No. 1 on Jayde’s Holiday Wish List

Multimedia

The following are a few of the campaigns that Jayde mentions in the podcast.

Working from home with Frank pic.twitter.com/Q3TurYR6yg

— Curtis Sheehan (@CurtisSheehan) May 20, 2020

If Frank needs something pretty to look at... pic.twitter.com/xhMjoQAXhV

— Delta (@Delta) May 20, 2020

Sometimes it’s nice to picture yourself somewhere else, but we want to see where you are now. Show us a selfie of your stay-at-home life.

— Delta (@Delta) May 20, 2020

The great thing about robes is that they look great everywhere. pic.twitter.com/TzkvE92emZ

— Delta (@Delta) May 20, 2020