It's no surprise the effect COVID has had on the events and trade show markets. Concerts, conferences and large gatherings have either been put on hold indefinitely or moved into a virtual environment, putting a damper on one of the biggest markets in the promo industry. But there's still opportunity if you know where to look.

In this fun and fast-paced Social Angle pod, Vinne Driscoll and Melissa Newman talk with Cassandra Bailey, founder and CEO of Slice Communications, a digital marketing agency based in Philly, about the benefits and opportunities surrounding virtual conferences. Bailey, who is also the founder of Social Media Day PHL, shares how she was able to pivot her trade show to an entirely virtual event, why social media is integral to her strategy, and the important role promo products still play with online events. 

"There also should be some physical, tangible 'thing' that's part of a virtual experience." –Cass Bailey, Slice Communications

Don't miss this episode!

Podcast Chapters (only available on desktop)
02:33: How Cass founded Slice Communications 
07:04: The future of virtual events
15:13: Virtual Networking
20:21: Technology barriers
30:09: Setting expectations for speakers

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Matt Beauchense has ten years of experience in the marketing industry and works as the Marketing Manager for Gulph Creek Hotels. He shares strategies and insight on how he led his team through navigating event marketing during the initial COIVD-19 outbreak. It’s a short, but insightful account of how innovation and the right mindset can make anything possible.