Search engine optimization (SEO), which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results, can help you get found by the right audience so you can convert visitors into customers. It’s an important part of any digital marketing strategy but is often misunderstood.

“Patience is a virtue when it comes to SEO.” – Nick Morales

In this fun and informative episode of the Social Angle, ASI's Search Engine Optimization Team Lead Nick Morales speaks with Melissa Newman about improving your SEO using social media and demystifies it for our audience. Nick gives insight into the top SEO trends for 2021, how you can improve your keyword research, and why you should always optimize your social media profiles. Check it out below!

Podcast Chapters (only available on desktop)
05:59: Defining SEO
10:49: Top SEO strategies for 2021
15:00: SEO tactics for social media managers
19:54: Always optimize your social media profiles
27:01: Nick’s favorite musician

Watch on Youtube

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Jarrod D. King (Optimizer, ESP Information Team) knows how to optimize and strategically use SEO to make social media profiles stand out and get seen by the right people. In this mini videocast, Jarrod shares his top tips for strategically optimizing your YouTube channel, Instagram and Twitter profiles. Make sure to find Jarrod at @jarroddking on Twitter or check out his YouTube channel here. You’re going to get hooked on “Boys ‘N’ Brunch.”