Top 40 Distributor Proforma to Hold End-Buyer Event at ASI Holiday Preview Tour
TREVOSE, PA
– July 12, 2011 – The ASI Show today announced that Top 40
distributor Proforma, asi/300094, will be co-locating an end-buyer event at the ASI Holiday Preview Tour in Toronto (September 27) and Philadelphia (October 26).
“We were
thrilled when Proforma approached ASI to work with them in developing an
end-buyer program for their Owners,” stated Dan O’Halloran, Executive Vice
President, Distributor Services, ASI. “With a strategic full-day
schedule, exhibitors will be able to meet with Proforma
Owners and their end buyers in the morning before spending quality time with
hundreds of distributors during the traditional distributor portion of the ASI Holiday Preview Tour.”
All ad
specialty distributors are invited to attend the ASI Holiday Preview Tour for free which
features industry-specific education from 9 a.m.-11 a.m., tabletop exhibits
from 11 a.m.-4 p.m. and a networking reception from 4 p.m.-5 p.m. These
full-day shows are the perfect forum for distributors to meet with 80+
suppliers, while finding hot, unique items for the all-important fourth
quarter.
“This is a
great opportunity for ASI to test an end-buyer component in conjunction with our
smaller one-day shows,” said Karen DiTomasso, Vice
President of Sales for The ASI Show. “Should exhibitors choose to
participate in Proforma’s program, they will be able
to spend quality time with Proforma Owners, and their
end buyers, during the designated Proforma end-buyer hours
of 9 a.m.-11 a.m., during distributor education.”
“Proforma
is very excited to partner with ASI,” stated Ed Hainrihar,
Director of Business Development for Proforma. “This
is an excellent format for our Owners to show their customers, firsthand, the
depth and variety of products available through the power of Proforma. Owners will be able to grow their business with
existing customers, while generating new sales.”
Proforma
will be hosting their event at the Toronto
(September 27) and Philadelphia
(October 26) ASI Holiday Preview Tours. The ASI Holiday Preview Tour will also be
visiting the Los Angeles
area on September 23 and Atlanta on
October 18.
For more
information or to register for free, distributors should visit www.holidaypreviewtour.com.
Suppliers interested in exhibiting at the ASI Holiday Preview Tour should contact
Karen DiTomasso at kditomasso@asicentral.com or at 215-953-3768.
About
ASI
The Advertising Specialty Institute is the largest education, media and
marketing organization serving the advertising specialty industry, with a
membership of over 26,000 distributor firms (sellers) and supplier firms
(manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to
market products to over 23,000 ASI distributor firms. Distributor firms use ASI print and electronic resources,
which contain nearly every product in the industry from more than 3,200
reputable suppliers, to locate supplier firms and to market services to
buyers. ASI provides catalogs, information directories, newsletters, magazines,
websites and databases, and offers e-commerce, marketing and selling
tools.
