Record-Breaking Number of ESP Websites Now Live

ASI's state-of-the-art Web solution is built for sales – and the record books

TREVOSE, PA – July 19, 2012 – The Advertising Specialty Institute^® (ASI) today announced that 2,000 ESP Websites™ are now live, setting an all-time record high for user adoption in the launch of an ASI product.

Launched in May, ESP Websites continue to gain momentum – with thousands more new ESP Websites going live in the weeks ahead. ESP Websites are powered by an end-buyer-safe version of ESP^® and feature hundreds of thousands of ad specialties, social media integration, product videos, marketing banners, news and more. ESP Websites offer the latest Web technology and feature a fast, dynamic shopping engine to drive sales and leads.

With hundreds of templates to choose from, distributors can sharply differentiate their companies from the competition. All sites are e-commerce enabled, allowing members to accept credit cards and customers to make down payments to secure orders.

LogoMall^® customers can upgrade to an ESP Website for free.

The built-in features of every ESP Website include:

Product of the Day and Featured Product Sets: Give shoppers endless ideas.
Social Media: Share products directly on Facebook, Twitter and LinkedIn.
Videos: Product videos demonstrate how promotional products work and look.
Adobe-Powered Virtual Samples: Shoppers can automatically see their logo on more than 100,000 products.
Promotional News: End-buyer tailored information automatically pushed to all sites.

ESP Websites are earning raves from distributors.

Distributor Mark Reynolds, owner of Embroidery Sew Into It (asi/188003), said ESP Websites helped take his business to the next level. “I was not able to keep up our website and we had virtually no traffic,” he said. “Going to ESP Websites has been a tremendous help to our business. We’re able to pull up the site and work with our customers to determine the products to suit their needs.”

ESP Websites provide ASI distributor customers with an end-buyer-safe version of ESP, which means customers are shown only retail pricing while accessing the best data, sharpest images and latest product info available. Employing the same Internet shopping engine used by Walmart and Crate & Barrel, the site quickly drives end-buyers to the right product and directly to the shopping cart.

“It’s clear from ESP Websites’ rapid acceptance throughout our industry that a sophisticated, custom-designed website is a must-have in today’s marketplace,” said Timothy M. Andrews, president and chief executive officer of ASI. “Providing one-click ease to the latest online tools and features needed to quickly transform a distributor’s business is the real beauty of ESP Websites, because the faster you can distinguish yourself, the more sales you’ll score.”

LogoMall^® customers can upgrade to an ESP Website for free, plus receive a free ESP Website to brand for a best customer. To upgrade, visit www.getespwebsites.com or call ASI support at 1 (800) 546-1350.

New ESP Website customers are eligible to receive a free ESP Website to brand for a best customer. Contact your ASI account executive at 1 (800) 546-1350 or visit www.getespwebsites.com.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web™ is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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