ASI Names Top 7 Luckiest Promo Products

Annual list includes light-up fedora, customized travel guide and booze basket

TREVOSE, PA – March 15, 2013 – The Advertising Specialty Institute® (ASI) today released its annual list of the seven luckiest Irish-themed promotional products for companies looking to promote their company or brand by getting out the green.

This week, when the whole world is Irish, everyone appreciates Irish-branded items like shamrock lapel pins and custom Guinness cufflinks to light up St. Patrick's Day marketing promotions, advertising campaigns and themed parties.

A search for giveaways in ASI's exclusive promotional products database reveals marketers are favoring St. Patrick's Day products. To watch a video featuring the products click here.

ASI's Lucky 7 Promo Products List:

Gift Booze Basket, from Corporate Gift Experts. Packed with Baileys, Jameson, truffles, Irish candies and two shot glasses.
Light-up sequined fedora, from Brighter Promotions Inc. Sure to light up any nightclub promotion.
Shamrock necklace, from Brighter Promotions Inc. Inexpensive freebie can be used at Mardi Gras, too.
Ireland travel book, from National Geographic Society. Travel agencies can customize.
Shamrock tie, from Wolfmark. Perfect for wait staff and office employees.
Shamrock lapel pin and tie clip, from Paragon Corp.
Toucan Guinness cufflinks, from Pinnacle Designs.

Promotional products, or advertising specialties, are items imprinted with logos or slogans to market a company, organization, product, service, achievement or event. Companies often purchase them as gifts for employees or clients at holidays and for occasions year-round, and marketers often include them in their campaigns to dramatically increase response rates.

A recent landmark study from ASI proves ad specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America.

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