ASI's ESP Mobile App Downloads Hit 10,000 Milestone

TREVOSE, PA – March 21, 2013 – The Advertising Specialty Institute^® (ASI) today announced that downloads of its increasingly popular and highly-rated ESP Mobile™ apps for iPhone, iPad and Android have topped 10,000 since launch.

ESP Mobile for iPhone users have awarded ASI’s app 4.5 stars. As further evidence of user engagement, product searches in ESP Mobile nearly doubled in the last three months alone.

ASI will demo over 40 new ESP Mobile app features at its inaugural ASI Show in Long Beach, this Friday, Saturday and Sunday at the Long Beach Convention Center. The innovative apps are fast and intuitive, allowing users to respond quickly to clients while conducting business on the run.

The latest ESP Mobile features for iPhone, iPad and Android include:

• Virtual reality. Tap to create virtual samples and generate dynamic on-site sales demos
• Siri-like response. Speak to search for products
• Rapid ratings. Tap to quickly rate a supplier and read other distributor comments
• Greater integration. Search and filter products easily with the same options in ESP Web
• Accountability. Instantly provide ASI with feedback to improve the user experience

“Since launching ESP Mobile apps last year, downloads and searches are continually on the rise, thanks to on-the-go members who want mobile apps that deliver specific functionality with a few simple taps,” said Timothy M. Andrews, president and chief executive officer of ASI. “With every added new feature, ASI builds on the mobile office experience, putting a wealth of resources right at the user’s fingertips.”

Mobile’s integration with ASI’s ESP Web^® means distributors can source and order every ad specialty product in the industry from more than 3,200 suppliers. In addition to searching the ad specialty industry’s largest and most accurate product database, users can get industry news updates, view the latest product pricing, see razor-sharp images, check out supplier ratings, request quotes and e-mail clients products 24/7.

ESP Mobile for Android, iPhone and iPad is available free to authorized distributors of promotional products who are ESP^® subscribers. To purchase ESP, call your ASI account executive at 1 (800) 546-1350. With questions, contact ASI’s product and technical support team at support@asicentral.com.

Download the free iPhone and iPad apps from iTunes by clicking here, and download the free Android app from the Google Play store.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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