TREVOSE, PA - November 15, 2010 - Slip it in a pocket, pop it in an envelope or leave it behind on sales calls. No matter what you do with the Spring 2011 Idea Showcase catalog, it’s bound to grab the attention of end-buyers.

The Advertising Specialty Institute (ASI) already received pre-orders totaling nearly 156,000 copies of its Idea Showcase catalog - which is available now - but supplies are limited.

“Idea Showcase easily wins any popularity contest, thanks to its handy size, versatile product lines and budget-busting ideas - making it the go-to catalog for any promotional campaign,” said Timothy M. Andrews, president and chief executive officer of ASI.  “Distributors should include catalogs in their marketing mix, since research shows that catalogs remain a proven advertising vehicle.”

The Spring Idea Showcase features a “Made in the USA” section that allows for easy browsing via specially marked pages. Give customers a chance to boost the economy by choosing quality, American-made products that are practical or premium.

The 2011 Idea Showcase features:

• 390 products priced between $1 and $40.
• Money-saving coupon section.
• Budget and planning index that makes it simple for buyers to choose items based on their clients’ budgets.
• Handy mailing in a No. 10 envelope.
• Digital version.

To order Idea Showcase online or to see sample pages, click here.  For more information, contact Dan Brown, executive director of distributor services, at dbrown@asicentral.com or at 800-546-1350. Distributors receive free shipping on orders placed by December 1.

Each copy of Idea Showcase can be imprinted in full color with the distributor’s logo and contact information on the cover any time throughout the year, creating a personalized marketing approach that differentiates distributors from their competition.

According to an ASI study, paper catalogs drive 93% of purchasing decisions. Further, the shows that 91% of the time recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product. 

About ASI
The Advertising Specialty Institute (ASI) is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO's blog and the ASI Social Network.

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