PRESS RELEASES

ASI Honors 2024’s Best Promo Campaigns

Promo companies recognized for innovation, creativity and influence

"The best campaigns demonstrate the true power of promo products to generate emotion and positive change” - said Editor-In-Chief C.J. Mittica

The Advertising Specialty Institute^® (ASI), the premier technology, marketing and information provider in the $26.1 billion promotional products industry, today announced the winners of the 2024 Counselor Promo Campaign Awards, spotlighting the most creative and impactful promotional campaigns of the year.

The supplier and distributor campaigns have not only driven significant sales but also created lasting social impact, proving the promotional products industry’s power to influence and inspire.

“In today’s marketplace, it’s not enough to simply be creative or achieve big results,” said ASI Editor-in-Chief C.J. Mittica. “The best campaigns demonstrate the true power of promo products to generate emotion and positive change.”

Best Sustainability-Driven Campaign: BAMKO (asi/131431)

In partnership with MetLife, BAMKO provided 4,300 employees with custom eco-friendly water bottles from RIPL Goods. This initiative not only promoted sustainability but also supported social enterprises that provide jobs to disadvantaged communities, with each water bottle providing a full day of employment for someone in Bali, Indonesia, collecting plastic from beaches, providing long-lasting impacts on both the environment and people’s lives.

Best Distributor Client Promotion: Promotional Partners (asi/397983)

Apex, NC’s police department sought a unique way to foster trust with its community. Promotional Partners worked with the department to create a custom children’s book, Who’s Behind the Badge, featuring officers’ personal stories and hobbies. The book became an instant hit, helping children relate to the officers and building stronger bonds within the community. The book’s success led to a national feature on Good Morning America.

Best Supplier Self-Promotion: HPG (asi/61966)

HPG’s candy brand, SugarSpot, launched a creative self-promo campaign, transforming the classic board game Candy Land into “Brandy Land.” The colorful, candy-filled game was sent to 50 distributor partners and influencers, sparking a surge in engagement and website traffic, evoking the nostalgic feeling of enjoying candy as a kid. The campaign boosted SugarSpot’s brand recognition and helped double their revenue year over year.

Best Use of Video: Boundless Collection (asi/143717)

To showcase its expertise in employee onboarding and retention programs, Boundless Collection produced a heartfelt video, “The First Day,” depicting a nervous new hire who finds comfort in a branded welcome kit. The video resonated with HR professionals and helped Boundless secure new accounts and generate significant sales by showing how promo can play a role in making new employees feel welcomed and excited.

Best Distributor Self-Promotion: Dryvve (asi/154912)

Dryvve unveiled its rebrand in a creative campaign by sending 500 customers a branded chocolate smash cake, complete with a gavel and QR code. The cake’s design symbolized the merger of Progressive Promotions and Consolidated Marketing Services and the box, wrapped in caution tape, instructed recipients not to open it until the big reveal date. When smashed, the cake revealed branded candies and sparked excitement on social media. The unique campaign positioned the woman-owned company as a creative force, resulting in larger client engagements and enhanced recognition as a full-service agency.

For more information contact Editor-in-Chief C.J. Mittica at cmittica@asicentral.com.