As the weather gets warmer, make sure you update your apparel suggestions to include styles with performance features that keep wearers cool and dry. This extends beyond tees and tanks: every garment you offer clients should be made from moisture-wicking fabric for successful summertime promotions.

Let’s review how to position each apparel category and popular promotional uses for each performance style.

T-Shirts

T-shirts are the quintessential piece of promo apparel, finding a place in promotions of all types, especially in the summertime. Moisture-wicking fabric is so important as it will keep staff and volunteers sweat-free in the sun and ensures end-users will wear their new gear throughout the summer months.

There’s no shortage of T-shirt styles out there even when you narrow your sights on those with performance features only. Showcase a range of colors and fabrics to your clients to find the exact style that suits their needs. For example, charity events might call for solid-color tees in the foundation’s cause color to increase awareness. On the other hand, companies who want to appeal to younger audiences might gravitate towards trendy heathered fabric or vibrant color-blocking hues that end-users will want to keep in their wardrobes into the future.

Summer Sales Opportunities

• Charity runs and 5Ks
• Grand opening events
• Food, beverage and arts festivals

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