Strategy March 01, 2024
What’s In, What’s Out: How To Appeal to Gen Z and Gen Alpha With Promo
With unique considerations and shopping preferences compared to their predecessors, understanding Gen Z and Gen Alpha is key for brands to stay relevant. Find out everything you and your clients need to know in order to create promotions that resonate with the trendsetters of today and tomorrow by understanding what’s in and what’s out for these demographics.
Out: Mystery chemicals and fillers
In: Ingredients you can pronounce
For Gen Z and Gen Alpha, clean beauty isn't just a trend; it's a lifestyle. Rooted in a desire for sustainability, transparency and good-for-you ingredients, these demographics will quickly turn their back on a brand that’s peddling low-quality products filled with suspicious chemicals and fillers – especially for a category like body care. If your clients want to appeal to these consumer groups, emphasize how they must prioritize products made from simple, natural and recognizable ingredients.