
Counselor International Person of the Year
Carleen Gray
STAHLS’ (asi/88984)
The Counselor Power 50 leader has transformed the decorating stalwart into a unified international power player.

Counselor Distributor Entrepreneur of the Year
Millie Tadewaldt
Brilliant (asi/146116)
An innate understanding of the power of gifting has helped this entrepreneur build a creative and lucrative business.

Counselor Supplier Entrepreneur of the Year
Kelly Yarborough
Sock101 (asi/88071)
This enthusiastic owner has turned an unlikely business venture into a rousing success.

Counselor Woman of Distinction
Mandi Rudd
Genumark (asi/204588)
A born ‘solver’ with an ever-burning desire to help others, Rudd has made an impression in and out of promo.

Counselor Distributor Family Business of the Year
Elite Promotional Marketing (asi/186738)
Expansion has been part of Drew Schamehorn’s playbook since he took over the Edmonton-based distributor decades ago.

Counselor Supplier Family Business of the Year
All American Writing Instruments (asi/76811)
Four generations of family leadership and a dedication to Made-in-USA craftsmanship have been constants for this supplier.

Counselor Sustainability Advocate of the Year
Everywhere Apparel (asi/53059)
Three Stanford graduates who couldn’t find their perfect sustainable shirt created one instead.

Counselor Bess Cohn Humanitarian Award
Yvette Berke
Adapt Ad Specialty (asi/105620)
The distributor’s extraordinary efforts to rescue homeless pets during the LA wildfires is just the latest example of a lifetime of service.

Counselor Lifetime Achievement Award
Alan Vaught
Evans Manufacturing (asi/52840)
This hands-on inventor and entrepreneur raised the bar for the promo industry, winning universal respect and admiration along the way.
ASI would like to thank the sponsors of this year’s Counselor Awards:

Diamond Sponsor
(asi/75350)

Platinum Sponsor
(asi/75209)



