July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention and buying behavior. It’s a season rich with emotion, color and opportunity. Print is uniquely positioned to take advantage of all of it.

Whether you’re looking to boost sales, inspire donors or simply reconnect with your audience, now is the time to lay the groundwork. Here’s how to get ahead of the season and create direct mail that truly resonates.

1. Tap into fall’s emotional appeal.
2. Leverage seasonal colors and textures.
3. Add print embellishments for extra impact.
4. Get ahead of the holiday rush.
5. Personalization makes a difference.
6. Include seasonal value.

Read the full story on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic content partner.

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