Direct-to-film (DTF) is everywhere. That’s why apparel decorators are looking for alternatives like mixed-media techniques to break through the noise with textures and effects. It’s always about finding finishes that get noticed and get results.

This hoodie combines CAD-CUT soft flock with UltraColor MAX DTF. (Courtesy of Stahls’[asi/88984])

DTF has dominated the apparel decoration industry in recent years, and for good reason. Its versatility, efficiency and vibrancy have made it a go-to for businesses. New decorators in the industry often use it as the default, one-size-fits-all decoration method. But as more businesses adopt DTF, it’s becoming harder to stand out. That’s where mixed-media printing comes into the picture.

Combining DTF decoration with special-effect finishes allows you to create standout apparel that can be sold at a premium price. While mixed media was once primarily used with heat transfer vinyl (HTV), many decorators moved away from it as DTF grew in popularity due to its cost and production efficiency.

Today’s decorators can tap into the best of both worlds. By combining the benefits of DTF with eye-catching finishes, you can deliver elevated looks with less time, effort and expense.

Here are some key takeaways about the value of mixed-media DTF:

• Mixed-media designs add texture, depth and perceived value that allow decorators to charge premium prices.
• Mixed media is especially effective for short runs, limited-edition drops and designs that need to make a bold impression.
• Special-effect HTV works best as a complement to DTF. Use it to enhance key elements without overcomplicating the design.
• Test before production to ensure compatibility and preserve quality across every order.

Read the full story on Apparelist, a publication of PRINTING United Alliance, ASI’s strategic content partner.

Read the full story on Apparelist.