2026 Counselor Top 40 Distributors

Strategy July 22, 2026

Counselor Top 40 Distributors 2026

This year’s top promo companies overcame significant obstacles while continuing to drive billions of dollars in sales.

From tariffs and geopolitical events to supply chain volatility and broader economic pressures, the Counselor Top 40 faced significant hurdles. But as they always have, these companies navigated those challenges, continued to grow their businesses and generated billions of dollars in revenue.

The Counselor Top 40 ranks suppliers and distributors in the promo products industry solely on revenue. To compile the list, the Counselor editorial team obtained certified financial information and conducted extensive research and interviews to verify each company’s figures.

Click on each company below to learn more about its recent accomplishments and key future initiatives.

2026 Rank	Company	2025 promo sales (in millions)	2024 promo sales (in millions)	%change 2024-25	Rank change	2023 promo sales (in millions)
1	4imprint asi/197045	$1,321.5	$1,342.7	-1.6%		$1,302.6
2	HALO asi/356000	$964.4	$964.7	0.0%		$937.7
3	Staples Promotional Products asi/120601 (E)	$961.1	$924.1	4.0%		$906.0
4	Custom Ink asi/173232 (E)	$747.5	$650.0	15.0%	1	$650.0
5	Proforma asi/300094	$668.0	$662.0	0.9%	1	$638.0
6	BDA asi/137616	$551.8	$470.3	17.3%		$452.0
7	HH Global asi/168860	$456.6	$442.7	3.1%		$437.8
8	iPROMOTEu asi/232119	$372.3	$371.0	0.4%		$211.0
9	Geiger asi/202900	$370.0	$364.6	1.5%	1	$330.3
10	Cimpress asi/162149 (E)	$350.9	$326.4	7.5%	1	$310.0
11	BAMKO asi/131431	$350.0	$353.3	-0.9%	2	$342.7
12	ASB asi/120075	$335.0	$325.1	3.1%		$301.0
13	Taylor Promo Marketing asi/333647	$285.0	$291.5	-2.2%		$290.0
14	Cintas asi/162167 (E)	$256.8	$236.5	8.6%		$218.6
15	Nadel asi/279600	$221.9	$198.0	12.1%		$192.6
16	IMS asi/215310	$206.4	$193.5	6.7%		$212.6
17	DiscountMugs.com asi/181120 (E)	$165.4	$172.3	-4.0%		$172.3
18	Overture Promotions asi/288473	$161.6	$126.2	28.0%	4	$122.0
19	Boundless Network asi/143717	$149.0	$148.0	0.7%	1	$154.0
20	Fully Promoted asi/384000	$134.5	$131.2	2.5%		$127.6
21	Stran Promotional Solutions asi/337725	$121.4	$114.1	6.4%	2	$82.1
22	Positive Promotions asi/297370	$117.7	$125.1	-5.9%	1	$123.7
23	Deluxe/Safeguard asi/316203	$115.3	$131.9	-12.6%	4	$140.1
24	Corporate Imaging Concepts asi/168962 (E)	$106.6	$111.0	-4.0%		$111.0
25	Kaeser & Blair asi/238600	$99.2	$100.0	-0.9%		$99.0
26	G&G Outfitters asi/199904	$95.6	$94.6	1.1%		$93.2
27	Concord Marketing Solutions asi/166445	$86.2	$50.3	71.3%	new	$48.0
28	Something Inked asi/329822	$85.0	$84.1	1.1%	1	$70.0
29	The Vernon Company asi/351700	$75.0	$78.5	-4.5%	1	$81.0
30	Zorch asi/366078	$73.1	$72.9	0.3%		$75.9
31	The Sourcing Group asi/330100	$70.5	$56.0	25.9%	4	$46.0
32	PromoShop asi/300446	$69.4	$67.1	3.4%		$62.0
33	ePromos Promotional Products asi/188515	$67.0	$58.0	15.5%		$66.0
34	Summit Group asi/339116 (E)	$65.7	$68.5	-4.1%	3	$68.5
35	Myron asi/278980	$65.0	$74.3	-12.5%	6	$74.3
36	Smart Source asi/328914	$60.5	$53.8	12.5%		$40.4
37	Leader Promotions asi/287087	$57.6	$58.3	-1.2%	3	$54.0
38	Quality Logo Products asi/302967	$50.9	$53.2	-4.3%	1	$60.6
39	Genumark asi/204588	$50.3	$43.6	15.4%	new	$44.1
40	Eagle Promotions asi/185320	$50.0	$45.2	10.6%	1	$40.4

Note: All revenues represent U.S./Canada promo sales. E=Estimate; EG=Estimate With Guidance

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