Strategy March 28, 2025
Straight Talk on Tariffs at the ASI Fort Worth Show
At this weekend’s ASI Show in Fort Worth, two education sessions will be dedicated to deciphering the current state of tariffs in the US. On Saturday, Sara Lavenduski, MASI, ASI Executive Director of Client Education & Content, will do a Q&A with ASI President & CEO Tim Andrews, MASI, at the start of the Lunch & Learn session at 11:45 am in Ballroom C of the Fort Worth Convention Center, delving into how tariffs are going to affect the promo industry and ways distributors and suppliers may be able to mitigate the impact with clients.
On Sunday at 10:30 am in Ballroom C of the Fort Worth Convention Center, Lavenduski will also do a Q&A at the start of the Breakfast Brainstorm event with two industry veterans and members of Counselor’s Power 50 list of promo’s most influential people – Lori Bauer, CEO of Counselor Top 40 distributor iPROMOTEu (asi/232119) and Dan Jellinek, CRO of Counselor Top 40 supplier The Magnet Group (asi/68507). Lavenduski will ask a slate of questions regarding the current health of the promo industry, how suppliers such as Magnet and distributors such as iPROMOTEu are helping their clients navigate the turbulence around tariffs and messaging they’re finding effective. Questions from the audience are encouraged.
To register for the ASI Fort Worth Show, click here.