At a recent presentation by Marshall Atkinson, coach at Atkinson Consulting, and Jim Raffel, CEO and color management consultant at ColorCasters, the topic was getting better color from AI. Whether that is images customers are generating with AI and providing to the shop or using AI tools to get better color across the board, the pair shared a few tips distributors and decorators can learn from.

1. Pick your tools. There are many, many AI tools on the market right now – and it seems like more are popping up every day. It would be easy to get overwhelmed and bogged down trying to learn them all. One of the first suggestions Atkinson and Raffel shared is that print service providers should experiment but then pick just a few tools to really learn and work with, rather than trying to become an expert at all of them. Every AI tool set has its own rules, its own quirks and its own methods for getting things done. Find the ones that align with your business needs and then really learn to use those specific tools.

Read the rest of Atkinson and Raffel’s tips on Wide-format Impressions.