For years, the embroidery industry has often leaned heavily on a seemingly straightforward pricing model: the stitch count. While it offers a quantifiable metric, this approach can inadvertently box your shop into a corner, forcing you to compete on price alone and potentially undervaluing the artistry and skill you bring to every project. It’s time to shift that perspective.

Here are some key takeaways on how to price embroidery strategically.

• Move beyond stitch-count pricing to avoid turning your embroidery into a price-driven commodity, squeezing margins and undervaluing craftsmanship.
  
  
• Embrace tiered good-better-best pricing to showcase premium options.
  
  
• Package and present your expertise well.
  
  
• Elevate the overall experience with things like upgraded packaging, personalized thank-you notes and a brief description of techniques used.

Read the full story on Apparelist, a publication of PRINTING United Alliance, ASI’s strategic content partner.

Read more on Apparelist.