In this quick video, sales trainer and ASI Show speaker Rob Liano discusses two sales strategies “that will set you apart from the competition.” In today’s tech-savvy world, content marketing and social selling are excellent methods to reach prospects and clients alike. By offering them white papers and other valuable information, “You can actually use the content and knowledge that you have to attract the customer base that you want,” Liano says. “It does take effort, and you need to be involved and engaged with your customers and your audience, but if you work at it, it will absolutely work for you.” Watch the video below for all the details.