Giants, assemble.

The NFL team has joined forces with Marvel Entertainment to give a handful of their players the comic book treatment – and provide fans with a lasting memento in the process. It’s the latest example of the power of promotional products in both sports and entertainment spaces.

During the New York Giants’ Oct. 24 matchup against the Carolina Panthers at MetLife Stadium, 30,000 fans will receive a limited-edition collectible comic, starring six Giants – alongside the Avengers from the Marvel Universe. The players being featured are Daniel Jones, Saquon Barkley, Sterling Shepard, Leonard Williams, Logan Ryan and Blake Martinez.

Sometime this month, season-ticket holders will be able to nab an exclusive Giants-themed Marvel poster as well.

Pete Guelli, chief commercial officer for the Giants, said in a press release that the collaboration is all about engaging consumers as they return to the stadium. “The Giants and Marvel are two iconic brands with a storied history, and we can’t wait to see this collaboration featuring our players come to life,” he added.

In addition to the comic book, fans will experience a number of Marvel-themed integrations at the stadium. Video platforms will showcase Marvel-themed videos, player headshot graphics, animations and interactive trivia/features.

The Giants will also be hosting Marvel-themed virtual events throughout the season, including superhero drawing tutorials, a chance to meet Marvel creatives and more.

“The overlap between sports and entertainment continues to grow, and this collaboration with the Giants will result in some of our most integrated work yet with the NFL and Marvel’s iconic heroes,” said Mike Pasciullo, vice president of marketing and communications at Marvel Entertainment.