Strategy July 24, 2019
Wendell August Forge Partners With NFL
The Philadelphia Eagles are the first team to be featured.
A little over a month away from the return of football season, the National Football League (NFL) is celebrating its 100th year in elegant fashion.
Wendell August Forge (asi/37457) is partnering with the NFL to create a series of unique, American-made, hand-forged metal products. Perhaps showing some favoritism (or simply having good taste), the Mercer, PA-based supplier is starting the partnership with Super Bowl LII Champions, the Philadelphia Eagles.
“We’ve been forging metal for nearly 100 years, and this is the most significant opportunity for our company to date,” Christian Werner, president of Wendell August Forge, said in a press release. Licensing the NFL brand is an extremely difficult and meticulous process, only awarded to an elite group of manufacturers. The NFL saw something unique in the Wendell August brand, the supplier said, specifically the quality of the giftware and the fact that it’s made in the United States.
“There’s a fan in every household throughout the country,” Werner said. “As these fans choose to support our NFL collection, they will be helping to preserve and create new jobs in America.”
Wendell August Forge is launching a collection of personalized Philadelphia keepsake gifts, including keychains, bag tags and coasters in aluminum and bronze. Additional home décor, entertaining accessories and ornaments will launch throughout the summer and fall.