Strategy May 03, 2016
Logomark Kicks Off 12 Weeks of Summer Campaign
Top 40 supplier Logomark (asi/67866) has announced a multimedia initiative to inform customers about new products while offering a slew of free prizes.
From May 1 until July 31, people who sign up on the company website to receive early new product announcements via email will be entered into a grand prize drawing: a trip for two to Southern California; a visit to the Logomark facility in Tustin, California; dinner with Logomark CEO Trevor Gnesin and his executive staff; as well as “two days of fun in the sun.”
There is also an Instagram campaign in which followers can win one of three customizable beach cruisers. You follow Logomark on Instagram, post a fun summer photo with a Logomark product and tag your post with #12WeeksOfSummer. All winners will be selected the first week of August.
Customers who call in to place orders during the 12 Weeks of Summer campaign will also be eligible for random spot giveaways.
"Logomark's 12 Weeks of Summer program is a fun way to show our appreciation to our customers and announce our exciting new product releases," Scott Pearson, Logomark executive vice president – CRO, said in a press release. "We encourage everyone to check out our new products being released each and every week this summer as well as to enter to win some fabulous prizes!"
Logomark will also be raising funds for the Independent Living Resource Center (ILRC), a non-profit organization committed to helping people with all kinds of disabilities. In order to raise $5,000 for the ILRC to purchase beach wheelchairs, Logomark employees will be selling $5 phone wallets (with the IRLC logo); and 100% of the proceeds will go towards the cause.