Strategy December 05, 2016
The ASI Mannequin Challenge
The results of the ASI Mannequin Challenge are in and the winner is SnugzUSA! The Top-40 supplier from Salt Lake City received nearly 46% of the vote and held off a late surge by Nashville distributor Imagination Branding. The entire results, as well as all the video challenges, can be found below. Thanks to all who took the time to create videos!
Click here for a larger infographic
Background: The Mannequin Challenge is a video meme that requires groups of people to assume frozen dramatic poses to the hip-hop song "Black Beatles" by Rae Sremmurd. Just like the Harlem Shake from a few short years ago, this meme is sweeping the nation with everyone from amateur and pro athletes to celebrities taking their best shots at freeze-frame immortality. ASI even got into the act, and we opened it up to the creative folks in this industry to find out just how creative they can be.
ASI's take:
Challengers
Snugz USA
Imagination Branding
Studio Eleven, Inc.
The Magnet Group
Redwood Classics
@asicentral how did we do?! #MannequinChallenge pic.twitter.com/OjZV0ERFUQ
— Redwood Classics (@RedwoodClassics) November 18, 2016
PromoMatting
Outstanding Branding
ITC.4 (with their own rather interesting take!)
IDProductSource
Motivators Promotional Products
Maple Ridge Farms
We missed @asicentral's contest but decided to have some fun anyway. Here's our #MannequinChallenge! There may be #foodgifts involved... pic.twitter.com/YtRVJyDVRz
— Maple Ridge Farms (@MapleRidgeFarms) November 29, 2016