ASI Media has documented that 2022 was quite the successful year for the promotional products industry. The same dynamic is borne out in our new, exclusive annual State and Regional Sales Report.
Consider these facts:
• Nearly 30 states grew their promotional products sales last year by double-digit percentages.
• Every single state had positive growth.
• Three of the four biggest states for promo sales – Texas, Florida and North Carolina – grew sales by 23%, 20% and 17%, respectively.
As is tradition, the South remains the dominant seat of promo commerce after another year of aggressive growth, accounting for over 41% of all promo sales in the U.S. The West is second, as usual, and boasts some of the fastest-growing sales figures in the country. And while the East and Midwest lag behind, the two regions have demonstrated consistent, stable increases in recent years and remain full of lucrative opportunities.
Look over this year’s list of promotional products sales by state and region to see where your neck of the woods ranks, and where the geographic opportunities for your business lie. – C.J. Mittica
2022 U.S. Promotional Products Sales Revenue
$23.8 billion
11% (YOY growth)
Hover over each state in the regional maps to see promo sales numbers.
South
Two years ago, the South posted 16% growth on the back of a pandemic rebound – impressive. Even more impressive? The largest U.S. region for promo sales topped that growth figure in 2022. Despite their already gargantuan size, Texas and Florida both managed to increase state promo sales by 20%, and 10 of the 13 states in the region grew by double-digit percentages last year. No surprise that the South remains the largest region for promo sales – and continues to widen its margin.
$9.9 billion
19% (YOY growth)
West
California’s growth slowed in 2022 (from 8% to 5%) – a key reason the West’s overall growth also slowed down. Still, half of the 12 fastest-growing states in the country (Idaho, Montana, Utah, Arizona, Nevada and Wyoming) reside in this region, and only three states had less than double-digit percentage growth. The prospects out West remain bright.
$5.4 billion
11% (YOY growth)
East
There are many of pieces of good news for this historic region. First, D.C. got over its PPE hangover and rallied to grow by 8% last year. New York also increased its growth slightly – a positive sign for the region’s biggest spender on promo. Major players such as Pennsylvania, Virginia and New Jersey all maintained their upward trajectories. And while a few states saw a slowdown, including New Hampshire, Maine and Vermont, the outlook is positive for a region that in pre-pandemic years had contended with slowing growth.
$4.5 billion
7% (YOY growth)
Midwest
It was a tough year for the “I” states: Illinois, Indiana and Iowa all saw growth slowdowns (and in Iowa’s case, a fall of seven percentage points). But beyond that, there was plenty to be happy about in this region, with many of the biggest states – Ohio, Michigan, Minnesota and others – all posting noticeable gains. Though not known for fast growth compared to the South and West, more than half of the Midwest states enjoyed double-digit growth – a very optimistic sign for the future.