C.J. Mittica

  • Editor-in-Chief, Counselor and ASICentral.com

C.J. Mittica is the editor-in-chief of ASI Media. Since joining ASI in 2008, his magazines have been the recipients of six ASBPE Top 10 Magazine of the Year awards.

My Cat Is Making Me Use Reusable Drinkware

Getting a pet changed the promo products in my life – just not in the way I expected.

Origaudio Co-Founder Retiring From Promo Industry

Mike Szymczak, a previous Counselor Supplier Entrepreneur of the Year, is a vice presid...

SOI 2023: 5 Industry Trends – What’s Moving the Needle

The data from our SOI report shines a light on some of the biggest developments in promo.

SOI 2023: Markets – Status Quo at the Top

For stability you can bank on, turn to the largest end-buyer verticals in promo.

SOI 2023: Order Values – Sharp Increases Cause for Optimism

A rebound in margins and order sizes was more than just a post-pandemic bounce back.

Supplier Family Business of the Year 2023: Burnside/Sierra Pacific

Wolf Finkelman survived the Holocaust, emigrated to the U.S. and built a family and a c...

Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm

NHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...

Big Markets 2023: Construction

Despite economic headwinds, the outlook is good for an industry building a stronger fu...

I Don’t Want To Throw Away These Logoed T-Shirts

It’s not obvious to me and millions of other people how to recycle clothing. We need to...

Unique Products & Trends From PPAI Expo

The annual Las Vegas show featured exhibitors outwardly embracing innovation, technolog...

Former NASA Engineer Urges PPAI Expo Attendees to Overcome Imposter Syndrome

In her keynote, Maureen Zappala shared stories from her career and strategies to conque...

‘The Coaching Habit’ Author Shares 5 Key Leadership Questions With Skucon Attendees

Michael Bungay Stanier’s prompts to produce “great work” was the overriding theme of th...

Infographic: Counselor’s Top 40 Throughout the 2000s

There have been remarkable changes with the biggest companies in the promo industry ove...

My Family’s Busy Calendar Is the Key to Promo’s Success

A season full of fall festivals, school events and sports tournaments was proof that li...

Power 50 2022: No. 26 Trevor Gnesin, Logomark

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Power 50 2022: No. 30 Eric Simsolo & Jason Buchanan, Next Level Apparel

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Power 50 2022: No. 35 Derek Block, Touchstone

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Power 50 2022: No. 38 Memo Kahan, PromoShop

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Power 50 2022: No. 36 Nikki Stella, AIM Smarter/Altitude Group

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Power 50 2022: No. 43 Daron Hines, Staples Promotional Products

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Power 50 2022: No. 42 Dilip Bhavnani, Sunscope

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

Power 50 2022: No. 50 Michael Scott Cohen & Jon Alagem, Harper + Scott

Welcome to the 2022 Power 50 list , which ranks the most influential people in the...

APS Celebrates 60 Years in Business

The St. Louis distributor was established in 1962 and is a third-generation family-owne...

Buyers Won’t Settle Forever for Slow Turnaround Times

Rush orders have declined the last two years, but buyers will fall into old habits once...

A Logoed Shirt Erased My Travel Anxiety

Think promos are unimportant? It was a lifesaver on my trip to Mexico.