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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

The Campaign Case Study: ‘Rounding Up’ For a Cause

A California-based distributor’s on-trend custom merch solution is propelling a heartwa...

Whitestone Promotes Dominique Volker to VP of Sales

Volker was the company’s first employee and has had a glittering career through her fir...

The Bright Side: Kaeser & Blair Celebrates 130th Anniversary

The Top 40 distributor is in its fourth generation of Kaeser family leadership.

Melissa Ralston Leaving Koozie Group, Trish Daly Becomes VP of Sales

Executives at the Top 40 supplier said they are confident of a “smooth transition.”

Companies Owe More Than $1M for Wrongly Classifying Employees as Independent Contractors

The U.S. Labor Department adopted controversial new rules regarding employee-vs.-indepe...

FTC Bans Noncompete Agreements Throughout the U.S.

The commission adopted a new final rule that prohibits the contract clauses with worker...

Anthony Fullenkamp Named Manager of Links Unlimited’s Promo Division

Fullenkamp has been with the supplier for several years, having previously worked at a ...

Five Gildan Directors Departing Board Amid Corporate Battle

The Top 40 supplier also indicated there would be no official update on the potential s...

Obituary: Brian Haner, Image Source

Haner founded the Washington-based distributorship, leading it to become a $30 million-...

HALO Branded Solutions Acquires Wisconsin-Based Distributorship

The team from Star Promotions is joining the Illinois-headquartered Top 40 promo firm.

The Vernon Company Holds National Sales Meeting, Names SanMar Supplier of the Year

The Top 40 distributor held the three-day event in Indianapolis.

Stat Spotlight: Inflation Entrenches, Throwing Fed Interest Rate Cut Into Question

It’s part of a tricky economic reality promo firms are trying to navigate, though there...

Parent Company of Stanley Tumbler Wants Lead-Related Lawsuits Dismissed

Pacific Market International is facing at least four suits and has asked a judge to tos...

FTC Set To Decide Fate of Noncompete Agreements on April 23

This Q&A primer fills you in on the controversial proposal that could see the contract ...

Amid Corporate Fight, Gildan CEO Outlines Strategic Priorities

Activist investors have criticized the plan. The Top 40 firm also released preliminary ...

Proforma Names Bori Ly VP of Business Development

Ly has leadership experience at both a Top 40 supplier and Top 40 distributorship.

Obituary: Jeffrey Alan Swartz, Powerhouse Advertising

Swartz founded the Virginia-based distributorship and ran it for almost 30 years.

Reported Major Data Breach May Have Compromised Companies Across Industries

A federal cybersecurity agency is investigating the hacking of Sisense, a business inte...

Promo Pro Sued for Allegedly Firing, Not Paying Employees Who Unionized

The Wisconsin Department of Justice has brought the case against Jeremy Kruk, said to b...

Promo Reports Supply Chain & Business Resilience Following Baltimore Bridge Collapse

There have been operational hurdles, but industry companies are surmounting them. Posit...

Overture Promotions Co-Founder Joins ePromos in VP Role

Heather Sanderson has been named the Top 40 distributor’s vice president of sales.

Greg Armstrong Named President of Proforma GPS

Armstrong is an industry veteran who has held leadership roles at Top 40 distributors a...

5 Fun & Popular Merch Items From the 2024 Masters

Official swag from golf’s first major tournament of the year is some of the hardest to ...

Goldstar Announces Promotions & Hirings in Its Sales Force

The Top 40 supplier elevated team members in its North American and European divisions.

Showdown Displays’ Parent Company Acquires AAA Innovations

Showdown Displays is a Minnesota-based Top 40 supplier, while AAA is a Northeast-locate...