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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Bass Pro Shops Acquires Cabela’s

Missouri-headquartered Bass Pro Shops has completed the acquisition of rival outdoor...

Cintas Reveals Strong Q1 Results

Cintas Corp., parent company of Top 40 distributor Cintas (asi/162167) , announced...

Top Distributor Develops Digital Signature Capture Technology

Top 40 distributor Taylor Communications (asi/333647/121500) is introducing a new...

Geiger Goes Solar at Lewiston Headquarters

Top 40 distributor Geiger (asi/202900) has installed a solar power system that will...

NFL Team Postpones DNA Test Promo Giveaway

Nothing says football quite like DNA testing, eh? If your eyebrows just arched...

The Storm After the Storm: Florida Promo Companies Dealing With Irma’s Aftermath

Lost revenue is just one of the challenges with which suppliers and distributors are co...

Counselor Visits Houston: The Human Impact of Harvey

Counselor visited Houston this week to report on the impact of Hurricane Harvey on...

Company Refuses to Make Hats for Charlottesville LGBTQ Event

Logoed headwear was at the center of controversy connected with an LGBTQ event in...

Despite Cancer & Harvey, Karen Sharp Chooses Joy

Karen Sharp stood in the wreckage of what was once her living room, telling stories...

Charles River Apparel Bringing Aid to Houston

Top 40 supplier Charles River Apparel (asi/44620) is on a cross-country mission to...

Bud Light to Debut Branded Light-Up Beer Glasses

The New England Patriots are the NFL's team of the 21st Century - the reigning Super...

California Cannabis Companies Can Use Promotional Products

Legally licensed cannabis companies in California will be able to use branded...

Harvey Wreaks Havoc; Promo Industry Reacts

Efforts include suppliers banding together to send power banks to the storm-stricken area.

Vistaprint Launches New Promo Product Service

Vistaprint, a global e-commerce seller of promotional products and printed marketing...

Trump Reportedly Pushes Tariffs

President Donald Trump appears to be pressing top officials in his administration to...

Promo Industry Reacts To Walmart Entering Industry

As Counselor first reported last week, Walmart, the world's largest company by...

College Brew: University of Montana Licenses School-Branded Beer

The University of Montana has joined the growing list of American universities with...

Enduring Appeal of The Space Pen

The story of the gravity-defying, element-defeating Fisher Space Pen that NASA first u...

Feds Bust Another Promo Company & Its Top Executive For Price Fixing

Federal authorities are intensifying a crackdown on price fixing in the online...

Geiger Announces New Acquisition

Top 40 distributor Geiger (asi/202900) announced Monday that it has acquired selected...

Hurricane Harvey Disrupting Promo Industry

While the worst of Hurricane Harvey's winds have subsided, the relentless deluge of...

Walmart Enters Promotional Products Business

The world's largest company by revenue is now a player in the promotional products...

Overture Opens New Warehouse

Top 40 distributor Overture Promotions (asi/288473) announced Wednesday that it has...

Best Marketing Videos 2017: Snugz/USA

When it comes to telling a great story through video, SnugZ/USA (asi/88060) is the...

VF Corp. Buying Dickies

Apparel maker VF Corporation has announced that it is buying Williamson-Dickie Mfg....