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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

PromoStandards Develops New Tech Standards for Clearing Purchase Order Issues, Holds

A group of volunteers from some of promo’s biggest companies collaborated on the soluti...

Staff Shortages, Rising Labor Costs Drive Promo Price Increases

Wage increases and difficulties in finding workers are creating operational challenges ...

OCM Promotions Acquires Second Step Advertising

The deal involves two promotional products distributorships in Michigan.

4imprint Forecasts $1 Billion in Revenue in 2022

The promo products industry’s third largest distributor forecasts that it will generate...

HALO, Promo’s Biggest Distributor, Acquires Top 40 Firm BrandVia Alliance

The acquisition continues HALO’s run of high-profile acquisitions of major competitors ...

Gildan, Delta Apparel Report Record-Breaking Quarterly Sales

The Top 40 suppliers generated robust earnings to start the year, too.

BAMKO Increases Q1 Sales, Plans Bigger Push Into Uniform Segment

The Top 40 distributor’s sales were up more than 11% in the first quarter of 2022 compa...

Pop! Promos Names Joél Bastien to SVP Role

Bastien has extensive experience in promo, having previously worked for high-profile in...

Imminent NJ Plastic-Bag Ban Spells Promo Sales Potential

The ban on single-use plastic bags, set to take effect May 4, is creating opportunities...

BAMKO Acquires Guardian Products

Guardian Products did about $23 million in annual revenue and is a leading provider of ...

The Bright Side: US Open Merch Sold From Brookline Pro Shop to Benefit Charity

It’s a great example of using branded merchandise for altruistic ends.

American Promo Executive in Poland Helps Launch Front-Line Humanitarian Charity for Ukraine

John Lynch worked with friends and colleagues to start Corporate Aid for Ukraine, which...

Spreading China Shutdowns to Delay Promo Inventory Replenishment

Suppliers say lockdowns in Shanghai and other areas of China are likely to delay restoc...

Manufacturing Activity in China Plummets Amid COVID Surge, Shutdowns

Declining output is relevant for the North American promotional products industry becau...

Stran & Co. Hire Two to Leadership Team

Nancy Shaffer and Jamie Hoelscher have joined the Top 40 distributor as director of cli...

Augusta Sportswear Reports Progress Following Factory Fire

A blaze ripped through the apparel supplier’s facility in Champotón, Mexico, and the fi...

Sales Rise, But Cimpress Posts $72M Net Loss in Fiscal Q3

The Top 40 distributor, parent company of Vistaprint and National Pen, increased sales ...

Bankers Advertising Hosts In-Person National Sales Conference

The Iowa-headquartered firm was Counselor’s 2021 Distributor Family Business of the Yea...

HanesBrands Details Sustainability Progress in New Annual Report

The North Carolina-headquartered global apparel maker has built sustainability goals ar...

Ennis Inc. Increases Full-Year Sales and Earnings

The Texas-based supplier offers promotional products and a spectrum of print solutions.

Forecasting the Future: Predictions for the Next 5 Years

Promo products leaders share their vision on how the industry will evolve over the next...

FTC Starts Enforcing New US-Made Labeling Rule

Companies in the promotional products market and other industries must comply with the ...

Fire Rips Through Augusta Sportswear Factory in Mexico

No injuries or deaths were reported. The Georgia-headquartered apparel supplier said su...

Sustainability, Relationship-Building Take Center Stage at Merchandise World

The largest promotional products trade show in the United Kingdom was back for its firs...

Logomark Partners With Eddie Bauer

The Top 40 supplier is now offering drinkware from the popular outdoor brand to the pro...