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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Trend Lessons From New Fresh Prince Collection

Actor Will Smith’s limited-edition line, Bel-Air Athletics, is filled with retro-inspir...

Proforma Hosts 'Energize Summit'

The event brings together Proforma owners and supplier partners for focused strategizing.

Range Printing, Spectrum Marketing Services Merge

Combined, the print/promo product companies said they will have revenue of about $13 mi...

Chairman of Coach Invests in Harper+Scott

The NYC-based distributorship says the investment will propel initiatives to drive grea...

S&S Opens Sustainable Distribution Center

The 750,000-square-foot LEED-certified facility expands the Top 40 supplier’s Midwest p...

Trend Alert: ‘VSCO Girls’ and Promo

The product penchants of these Gen Z fashionistas could influence preferences in the pr...

Tariff Exemptions Going Into Effect For More Than 400 Chinese Products

The temporary lifting of levies comes in advance of U.S/China trade deal talks in October.

Proforma Names Senior Operations Consultant

Michelle Dalton will manage the operational side of the Top 40 distributor’s support team.

Hub Pen Rebrands With New Logo

Back in 1954, Frank and Rita Fleming began selling pens door to door in Boston....

Tools To Help Improve Your Digital Marketing

Industry pros list six tools essential to their teams’ success

Gemline Guarantees Pricing on Hundreds of Products Through 2019

The “Price Lock Product Zone” offers distributors certainty in a marketplace disrupted ...

No. 20: iClick, Best Places To Work 2019

Counselor honors the top industry workplaces through an exclusive survey and...

Facilisgroup Names New Director of Stores

Whitney Meahl will be focused on evolving the organization’s e-commerce offerings.

Study: Factory Audits Fail To Protect Garment Workers

The findings from a labor rights group could be worth a review by promotional products ...

‘Make Campus Great Again’ Outreach Includes Trump Reelection Merch

The Trump campaign has also launched an extensive line of 2020-themed branded swag.

Baltimore Considers Plastic Bag Ban

Baltimore officials want to ban retailers from giving out single-use plastic bags,...

Survey: Most CEOs Don’t Foresee Recession in the Next Year

Trade war , recent quarterly declines in U.S. GDP growth, and manufacturing output...

Custom Ink Subsidiary Acquires Music Merch Platform

Los Angeles-based Sidestep previously received an investment from Beyoncé.

Industry Groups Urge Congress To Check Trump’s Power To Tariff

The Tariff Reform Coalition wants Congress to take more control of U.S. trade policy.

Chairman of Luxury Brand Coach Invests in Harper+Scott

The NYC-based distributorship says the investment will propel initiatives to drive grea...

Obituary: Harriette E. Shevin, Dard Products

For years, Harriette E. Shevin worked with her late husband Cary to make Dard...

HYLETE’s Charitable Outreach Aims To Support Female Student-Athletes

The fitness lifestyle apparel brand has partnered with the GRACEDBYGRIT Foundation.

Staples Promo Products Names New Top Executive

Harvard graduate Matthew Eckhouse takes over from Richard Witaszak.

Lazzari Lands Proforma’s Largest-Ever Single Contract

Mike Lazzari’s $24 million deal is with a multinational financial services firm.

Bloomberg Media: Trump Could Offer China Interim Trade Deal

Sources say the deal could include a roll back of some U.S. tariffs.