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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Email Best Practices

Distributors give the low-down on their companies’ email usage.

Digital, TV Drive Big Gains in U.S. Ad Market

The U.S. advertising market grew by 10.8% in January 2018, compared to January 2017,...

Pulling Out the Stops

Get creative with your client appreciation event to make it memorable.

How to Get the Word Out

Check out these tips to garner free publicity for your business.

Vancouver Council to Vote on City Swag

A representative from a major Canadian city is looking to foster civic and community...

Clients: They’re Worth It

Take a page from this distributor and her approach to appreciation events.

CPSC Recalls Tiffany & Co. Mugs

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Alstyle, CPSC Recall Infant Bodysuits

Alstyle Apparel & Activewear (asi/34817), in conjunction with the U.S. Consumer...

Ahad Resigns from PPPC, Strauss Named Interim CEO

The Promotional Product Professionals of Canada (PPPC) has announced that Ed Ahad has...

Staples Appoints New CEO

Staples Inc., parent company of Top 40 distributor Staples Promotional Products...

Find Success in What You Love to Do

Eight years ago, Brett Bowden had a big idea. Tapping into his past experience...

Boost Sales with Gifts and Incentives

Incentive programs are a natural expansion of a promotional products business. That...

Overcome Low-Cost Competitors

1. Make a Title Change If "sales" is in your title, prospects might focus more on...

CPSC Recalls Snow Globes

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Ennis Reports Q3 Revenue Increase

Top 40 supplier Ennis (asi/52493) has reported total sales of $93.6 million for its...

Sportsman Cap & Bag Now Selling Through 17 Companies

Shawnee, KS-based Sportsman Cap & Bag (asi/88877) has announced that all orders...

Wild Impact Marketing Acquires Spectrum Resources

Waukesha, WI-based Wild Impact Marketing (asi/360200) has acquired Muskego, WI-based...

New Apple HQ Offers Exclusive Merch

Six years and $5 billion later, Apple's massive new headquarters in Cupertino, CA,...

Minimum Wages to Rise Across the Country this Week

A number of workers in America will be ringing in the New Year with a wage hike on...

Facebook to Curtail ‘Engagement Bait’

Facebook continues to crack down on what it deems non-authentic interaction on its...

Prime Line’s Shulman Stepping Down

Top 40 supplier Prime Line (asi/79530) has announced that Paula Shulman will step...

S&S Activewear Opens Fort Worth Location

Top 40 supplier S&S Activewear's (asi/84358) new distribution center in Fort...

CPSC Recalls Carabiners, Children’s PJs

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Economy Watch: October Housing Numbers Exceed Expectations

Homebuilding rates in the U.S. increased in October, halting several months of...

CPSC Recalls Children’s Outerwear

The U.S. Consumer Product Safety Commission (CPSC) has issued official recalls for...