Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

MadeToOrder Promotes Katie Grimes To Lead Strategic Accounts

Grimes previously served as an account manager at the women-owned distributor.

HPG Launches Retail-Inspired Drinkware Brand Denwell

The brand debuts with a ceramic and glass drinkware collection.

Proforma Alleges Greg Muzzillo Misled the Public About Company Facts & Financials

The Counselor Top 40 distributor filed a lawsuit against its co-founder and former long...

L2 Brands Names John Fryer CEO

Fryer brings several years of executive experience in the activewear, teamwear and coll...

US & China Identify $60 Billion of Products for Tariff Reductions

Playing cards, flashlights and other select promo items are on a list for possible tari...

Michael Reisbaum Joins FM Expressions as VP of Sales

Reisbaum will be tasked with helping to grow FM Expressions’ distributor network and st...

Beauty Brand Packaging Mishap Offers a Timely Reminder for Suppliers

Fenty Skin, Huda Beauty and Glow Recipe accidentally launched their products in almost ...

Cintas Revenue Jumps 10.9% in 1st Quarter of FY27

Organic revenue growth increased by 8.9% for the period ending August 31, 2026, accordi...

SRG Announces Partnership With Corkcicle

The Counselor Top 40 supplier is now offering stainless-steel tumblers, canteens and mu...

Starline Promotes Nicole Tasca to Chief Services Officer

In her 24 years at the Counselor Top 40 supplier, Tasca has worked in various departmen...

Juice Marketing Fills VP Roles on Events & Enterprise Accounts Teams

The distributor has brought on Mandi Rudd as VP of events and Melanie Kermin as VP of e...

SanMar Appoints Pat Noonan to Newly Created Role of Chief Operating Officer

Noonan, a veteran of nearly two decades with the supplier, has served as chief product ...

The 2026 Gift Guide

What’s your client’s gifting persona? Take our quiz and discover the products that will...

25 Years Later, Promo Helps Preserve the Memory of 9/11

A quarter century after the deadliest terrorist attack in American history, commemorati...

Fed Raises Interest Rates for the 1st Time in 3 Years

The rate increase comes four months after Kevin Warsh became Fed chair. Another rate hi...

Boundless Network Taps Michael O’Neal To Lead Print Division & David Maier To Head DTC/E-Commerce

O’Neal has held leadership roles at Counselor Top 40 distributors BAMKO and HALO, while...

Behind the Brand Activation Boom

Amid a rapidly growing desire for in-person events, branded activations are taking off ...

Pens.com Celebrates 60 Years of Growth & Service

What started as a humble tool-and-dye shop has become a global promo leader.

Former Zillow VP Matt Gilliland Joins ASI as Chief Product Officer

Gilliland will be tasked with helping shape the future of the ESP+ platform and acceler...

The Authentic T-Shirt Company/SanMar Canada Adds Resource To Find Decorators

ConsoliFreight Connect allows users to search based on location, province and decoratio...

Hit Promotional Products Opens 800,000-Square-Foot Ohio Facility

The project doubles the Counselor Top 40 supplier’s existing footprint in greater Cinci...

Newly Proposed Bipartisan Legislation Would Require Made-in-USA Merch at National Park Service Sites

The American Products in Parks Act could be a boon for American promo manufacturers.

Gemline Announces Partnership With Hydro Flask

The Counselor Top 40 supplier will now offer 83 Hydro Flask products across drinkware, ...

Logomark Names Clive Goldberg CEO

Gnesin, the founder and CEO of the Counselor Top 40 supplier, will transition to the co...

Ideal Images Acquires Fellow Omaha Distributor Image Market

The deal builds on a 40-plus-year friendship and business relationship between the comp...