Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Storm Creek Expands Product Team With 2 New Hires

Lannon Grady will join the supplier as director of product, while Linh Stoebner takes o...

Distributors Targeted by Impersonator Using Existing ASI Supplier Name

An individual using the name “Marcus Jasper” has attempted to defraud distributors by i...

HPG Appoints Jeff Kranz to Director of National Accounts

Kranz joins with 25 years of promo industry experience, spending the last 12 years at C...

Inkcups Celebrates 25 Years of Direct-to-Object Printing Innovation

The print technology manufacturer reflects on its history while developing new concepts...

Sock Club Names Nick Lateur Director of New Product Sales

Lateur most recently worked at Merch.ai, a promotional products tech startup.

NC Custom Acquires CPS/Keystone

The deal follows NC Custom’s Confection 360 acquisition at the beginning of the year.

Branded Merch Network’s Automate & Elevate Spotlights Practical AI Use in Print, Promo & Apparel

The free 90-minute online summit will take place Thursday, Nov. 12, and tackle key ques...

Spector & Co. Partners With Whiskey Stones & Glassware Brand ROCKS

The announcement brings whiskey stones, crystal glassware and gift sets to the Montreal...

Katie Whitehead Joins Zagwear as Brand & Creative Manager

Most recently, Whitehead was the VP of marketing at Counselor Top 40 supplier Starline.

Counselor Power 50 2026: No. 28 Glenn Chamandy, Gildan

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Cimpress Grows Revenue by 8% in Q1 2027, but Results Fall Below Expectations

The Counselor Top 40 distributor said its VistaPrint business represented the largest g...

Koozie Group Announces Sales Organization Realignment

Koozie Group adds 12 new client partners to its sales team and is investing more heavil...

Rick French Joins BEL Promo as Director of Business Development & Supplier Relations

French will be tasked with developing distributor partnerships and strengthening suppli...

FTC Sources Say Regulator Will Sue To Block Cintas-UniFirst Deal

The Federal Trade Commission has not yet voted on the matter, but staff have privately ...

Goldner Associates Celebrates 75 Years

The fourth-generation family business brought employees and family members together to ...

What Promo Should Know About the PHP Vulnerability Affecting Roughly 70% of Websites

E-commerce stores and WordPress sites could be at risk, according to ASI CISO and VP of...

Counselor Power 50 2026: No. 32 Andy Shape, Stran Promotional Solutions

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 22 Jake Himelstein, BAMKO

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 3 Jo-an Lantz & David Geiger, Geiger

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 47 Jose Gomez, Edwards Garment

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 14 Lori Bauer, iPROMOTEu

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 21 Trevor Gnesin & Clive Goldberg, Logomark

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Brilliant Names Tommy Gomez VP of Creative

Gomez joined the San Francisco-based distributor in 2021 and helped build and scale the...

American Made Bags’ Former Owner Pleads Guilty To Failing To Pay Employment Taxes

Thomas Armour II didn’t pay over $1 million in taxes, according to the U.S. Attorney’s ...

Facilisgroup Partners With SanMar for 3-Day Sales Development Program in Seattle

The event brought together 26 sales reps from 21 Facilisgroup distributor partners for ...