Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Distributors Weather Challenges To Increase Sales 3.4% in Q3

Confidence ticked up and larger distributors thrived in the face of tariffs and cost pr...

Investor Files Class Action Lawsuit Against Gildan Over Alleged ‘Channel Stuffing’

The news comes just months after a report published by short seller Jehoshaphat Researc...

Zebra Marketing Acquires MnM Logos in Tupelo, MS

The deal marks Zebra’s second Mississippi-based acquisition this month.

Boost Promotions Brings on Rusty Park as Vice President of Sales

Park will lead Boost Promotions’ sales organization and work closely with the existing ...

MediaTree Appoints Amelia Madl to Head of Business Development

Madl has worked in promotional products since 2012, and most recently served as vice pr...

HALO Announces 2 Distributorship Acquisitions

Both distributorships – Leslie Jordan Inc. in Portland, OR, and T & P Incentives in St....

Lane Seven Apparel Appoints Milissa Gibson to Senior Vice President of Sales

Gibson started as a national sales manager at the apparel supplier in 2021 and most rec...

American Ad Bag Promotes Lisa Parker to VP of Sales

Parker has been with the supplier for nearly 12 years.

TSC Taps Sheila Johnshoy as Chief Revenue Officer

Johnshoy brings more than two decades of promo industry leadership experience, includin...

Gildan and S&S Amend Agreement To Comply With FTC Fair Pricing Protections

The federal agency closed its investigation into the two Counselor Top 40 suppliers for...

Buc-ee’s Settles Trademark Lawsuit Against Ohio Chain Mickey’s Convenience Stores

The original lawsuit was filed by the travel-stop chain in February, while Mickey’s own...

PCNA Appoints New Customer Service Directors

Becki Heinen joins the Counselor Top 40 supplier as director of customer success, while...

Logomark Names Brad Eisenstein Chief Financial Officer

The news comes as longtime CFO Russell Taitz retires after 25 years with the Counselor ...

Cintas Moves Closer to UniFirst Deal After Regulatory Review

The two companies have agreed to wait until Dec. 11, 2026, to finalize the deal, unless...

Proforma Alleges Greg Muzzillo Misled the Public About Company Facts & Financials

The Counselor Top 40 distributor filed a lawsuit against its co-founder and former long...

CPSC Issues Recall for 3 Brands of Squishy Toys

Products from ABC Trading, OKK Trading and Toyworld168 have been deemed unsafe due to t...

S&S To Open Distribution Center Near Phoenix

The Counselor Top 40 supplier says the new distribution center will begin operating lat...

How 3 Promo Distributors Are Embracing AI

At a recent ASI webinar, promo pros came together to discuss the challenges and opportu...

Brandability Taps Michelle Thieret as Chief Revenue Officer

Thieret spent the last two decades with Brand Addition.

Panther Premier Print Acquires Flag & Flagpole Distributor Maximum Promotions

The deal allows the Sioux Falls, SD-based print and promo provider to add new service o...

Zebra Marketing Inks Deal To Acquire East Beach Specialties

The news comes as East Beach President Leah Snyder enters retirement.

TSC Acquires 3tree Marketing Co

The deal marks the Ridgeland, MS-based distributor’s second acquisition in 90 days.

MadeToOrder Promotes Katie Grimes To Lead Strategic Accounts

Grimes previously served as an account manager at the women-owned distributor.

HPG Launches Retail-Inspired Drinkware Brand Denwell

The brand debuts with a ceramic and glass drinkware collection.

L2 Brands Names John Fryer CEO

Fryer brings several years of executive experience in the activewear, teamwear and coll...