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Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

J.Charles Names Norma Miller to Strategic Growth Manager

Miller takes on the role with 20 years of experience building partnerships, expanding c...

Gildan Activewear Files Lawsuit Against 2 Haitian Contractors for Repeat Disruptions

The Counselor Top 40 supplier alleges that worsening conditions in the Caribbean nation...

Nick Augustine Joins Innovative as Branded Solutions Category Specialist

Augustine comes to the workplace solutions provider after nearly five years at ACS Affi...

Baggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns

A good bag can elevate a promotion and the brand, fitting into campaigns with almost an...

Nadel Acquires Napa-Based Distributor Tugboat

The Counselor Top 40 distributor says the deal will combine Tugboat’s “entrepreneurial ...

4imprint Lifts Outlook Amid Modest Revenue Growth

The largest distributor in promo increased revenue by 1% during the first half of 2026,...

Dozens of Promo Firms Recognized on 2026 Inc. 5000 List

Companies are ranked according to their percentage revenue growth over the last three y...

Above All Advertising Acquires Giantad & PromoAdLine

Giantad and PromoAdLine, formerly part of Above & Beyond Advertising Balloons Inc., wil...

Cintas Announces Executive Leadership Restructuring

The Counselor Top 40 distributor separated its CEO and president roles, with Todd Schne...

Parker Wolfe Joins Ball Pro as Director of Sales & Marketing

The supplier created the new role to further grow and support its long-term goals.

Obituary: Dave Crofoot, Western Associates

Crofoot owned the Marion, KS-based distributor for several decades and was exceptionall...

Koozie Group Adds Kai Link to Suite of AI Tools

Kai Link lets distributors look up information, including orders, product details, pric...

Vapor Apparel Announces Partnership With P3 To Expand West Coast Distribution & Fulfillment

The two brands will exhibit together at the SAAC Expo 2026 in Long Beach next week.

25 US States Sue the Trump Administration Over New Global Tariffs

The suit, led by New York’s governor and attorney general, claims the administration en...

SanMar Introduces 170 New Fall Styles

The Counselor Top 40 supplier’s seasonal launch spans 22 brands including MiiR, Flexfit...

BAMKO Grows Q2 Revenue by 6.2%

The Counselor Top 40 distributor parent company, SGC, released its second-quarter earni...

Pagani Pens Announces Acquisition of Senator

Senator will continue to operate as an independent brand within the Pagani Pens Group.

Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer

For this innovator, losing a favorite T-shirt was the prelude to building a stylish and...

SanMar Taps Steve Mullinax To Lead IT & Security Operations

Mullinax spent the last 22 years at Alaska Airlines.

Counselor State of the Industry 2026: Shifting Sourcing Strategies

From diversifying production across countries to strategically managing inventory, supp...

Gildan Reaches Deal To Sell HanesBrands Australia as Q2 Revenue Dips

The announcement comes just after Gildan reported a Q2 loss of $50 million in its lates...

Cimpress Revenue Rises 10% in Fiscal Year 2026

The Counselor Top 40 distributor said its costs were partially offset by tariff refunds.

Gemline Introduces Online Self-Service Tracking Tool

The Counselor Top 40 supplier says the tool will allow distributors to access order sta...

Counselor State of the Industry 2026: Strategies to Preserve End-Buyer Spend

As client marketing budgets tighten, distributors must act strategically and connect pr...

The Vernon Company Names Shona Heywood as Supplier Relations Manager

Heywood previously served in the role of digital content specialist at the Counselor To...