Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Stahls’ Launches Line of Debossed Leather Patches To Meet Growing Demand for Retail-Inspired Promo

The products can be used on garments, headwear and hard goods, the company says.

SanMar & MiiR Forge Exclusive Wholesale Partnership

The Counselor Top 40 supplier is the first to carry MiiR’s newly launched soft goods an...

Consumer Product Safety Commission Launches ‘eFiling’ To Modernize Consumer Product Compliance

Starting this week, the U.S. government agency will require importers to submit certifi...

BEL Promo Taps Tatiana Armenta To Lead Sales & Operations

Armenta brings more than two decades of sales experience to the Medley, FL-based suppli...

Ball Pro Adds New Lifestyle Brands To Growing Product Lineup

The Golden Valley, MN-based supplier announced the addition of select products from Und...

Geiger Expands International Footprint With 2 New German Acquisitions

The Counselor Top 40 distributor has acquired GF Werbemittel and Pro-promotion.

What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties

Bachelorette parties are high-spend events, making them ripe opportunities for promo.

U.S. Will Not Renew the U.S.-Mexico-Canada Agreement

Now, the three North American countries will negotiate specific terms of the treaty ahe...

ASB Names Justin Zavadil CEO & President

Founder and former CEO Larry Zavadil will step down from his current role, but remain o...

Everything You Need To Know About Tariff Refunds

As businesses are getting paid for last year’s tariffs, experts across customs law and ...

Calverley Announces Partnership With Dutch Pocketwear Brand Secrid

Secrid products are now available through Calverley, with a minimum order quantity of 2...

BlueMark Names Alex Rosenblatt as CEO

The news comes after the Valencia, CA-based distributor doubled its revenue last year.

The Vernon Company Taps Michelle Flesher To Lead Corporate Programs

Flesher brings more than 20 years of B2B account management experience to the Counselor...

L2 Brands Acquires National Park-Inspired Brand Wild Tribute

The deal expands L2’s footprint in the conservation space.

Dubow Textile Names Scott Jensen General Manager

Jensen will lead the company’s overall operations, strategic direction and financial pe...

Suppliers Report Mixed Interest in America250 Merch

While the official America250 logo and licensing has proven divisive, suppliers are fin...

Adco Products Limited Enters Administration, Says It Will Not Fill Future Orders

The directors of the Hadfield, U.K.-based supplier no longer control the business, whic...

Judge Urges Trump Administration To Back Off Tariff Refund Appeal, Speed Up Process

The directive came after a hearing Tuesday at the Court of International Trade.

Step-by-Step Instructions for Claiming Tariff Refunds

Meanwhile, the Trump administration has filed an appeal that could delay the tariff ref...

PCNA Welcomes Blue Tees Golf as New Retail Partner

The launch adds to the Counselor Top 40 supplier’s growing lineup of golf products and ...

Grossman Marketing Group Acquires Larick Associates

The deal brings together two family businesses with experience serving clients in the h...

Multiday ‘House of HALO’ Event Brings Together Business Professionals Across Promo

More than 800 account executives, clients, industry suppliers and leadership attended H...

2026 Counselor Salespeople of the Year

Meet the top sales pros who thrive by putting client needs first and finding solutions,...

Vantage Apparel Launches Line of Custom USA-Made Woven Throw Blankets

The blankets are the Counselor Top 40 supplier’s newest print-on-demand product.