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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

CTCO 2025: Sharing a New Perspective on Gifting

The French trade show included a panel discussion exploring the global promo and print ...

Atlantis Headwear Joins bluesign as System Partner

The supplier calls it a significant step in its commitment to reducing environmental im...

VisionUSA Offers Quick Ship for Ball Aluminum Cups

The cups, billed as “infinitely recyclable,” help contribute to a circular economy.

PPPC Partners With Western University on Sustainability Course

The organizations will be offering a 12-hour-long synchronous online course on sustaina...

Dr. Bronner’s Drops B Corp Certification, Sparking Debate

The natural soap company criticized B Lab for “weak standards” that enable greenwashing...

Decorating Roundup: Vantage Apparel Adds Chenille Patch Services

Also, Gildan offers DTG-friendly apparel innovation, and Vastex has released conveyor d...

Former BamBams Exec Brings Plant-Based Plastic Drinkware to Promo

Ben Taylor partnered with a former bar owner to create a line of Made-in-the-USA unbrea...

Sticky Clients, Repeat Sales: Why Company Stores Have Become a Must-Have

E-commerce branded merch stores have taken off for distributors. Here’s a look at the r...

Goldstar Highlights Recycled Materials in 2025 Collection

The lineup includes new bags, pens and stationery. Plus, the supplier has debuted a lin...

Stylish & Sustainable: Upcycling, Recycling and Other Techniques on the Cutting Edge of Fashion

Designers – in promo and beyond – are celebrating the joyful side of sustainable apparel.

Koozie Group Partners With Plantable Pencil Company SproutWorld

The FSC-certified pencil contains a seed capsule and can be planted at the end of its u...

Decorating Roundup: Epson Announces First Direct-to-Film Printer

Also, International Coatings releases a reformulated Legacy White, and Stahls’ offers i...

Cintas CEO Says ‘Future Is Bright’ in 2024 Sustainability Report

The Counselor Top 40 distributor noted that it has reduced emissions intensity by 40% s...

To Dye For: Why Custom Colors Are Trending in Apparel

The uniqueness of garment dye and effects like mineral washes make custom colors an ent...

PCNA Expands Into Golf With New Collection

The line includes Srixon golf balls, apparel, gifting options and other tee-time essent...

Tips for Avoiding Greenwashing & Boosting Eco-Savvy Selling

Sustainability-focused sessions at PPAI Expo shared strategies for being transparent, b...

4 Trends From the PPAI Expo Show Floor

Sustainability, hands-on experiences and outdoor-focused promo were among the trends at...

Print & Promo Firms Named to Entrepreneur’s Franchise 500

The list recognizing top franchises has been around for almost five decades.

‘Accidental Creative’ Author Shares Strategies for On-Demand Brilliance at skucon 2025

Todd Henry and other speakers at the daylong promo conference in Las Vegas also focused...

PPAI Expo Conference Day Focuses on Embracing Change & Making Connections

Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on cu...

Decorating Roundup: Roland DGA Launches Direct-to-Film Printer

Also, Ninja Transfers offers Easy Peel DTF technology, and Stahls’ shares a new episode...

Matt Rosenbaum Joins Mercury Promotions & Fulfillment

The industry veteran was hired as the director of new business development for the Mich...

Pop! Promos Earns EcoVadis Silver Medal

It’s an improvement from the Philadelphia-based supplier’s previous ranking with the su...

The Bright Side: Reciprocity Road Donates $112,000 in 2024

The BrandGood donations went to various groups and initiatives to encourage industry gr...

Gemline Forges Exclusive Partnership With Ahead

The Counselor Top 40 supplier will offer Ahead’s premium headwear and golf accessories ...