Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Q&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery

The CEO and creative director of Colorado-based distributor AMB3R Creative worked on a ...

The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection

Apparel decorators produced a creative collection of branded merch to outfit the hosts ...

Get a Leg Up on Profits by Selling Pants

Distributors focused only on the top half of apparel could be missing a lucrative oppor...

Stahls’ Strengthens Global Team With New Stahls’ TPT Managing Director

Josep Maria Morralla Mercadé will head up the company’s Spain-based apparel decoration ...

In 2025, SwagCycle Facilitated Nearly $9M in Charitable Donations

The landfill diversion solution for the promo industry has enabled more than $12.6 mill...

Proforma Acquires Safeguard From Deluxe, Adding Nearly $180M in Annual Sales

The family-owned Counselor top five distributor agreed to purchase an arm of the public...

How Made-To-Order Apparel Levels Up Promo Campaigns

Though it comes with plenty of challenges, made-to-order apparel reaps unique benefits ...

Q&A: Mel Lay of Allmade on the Importance of Showing Your Impact

The sustainable apparel supplier recently updated the impact calculator on its website.

Obituary: Michael Vasilantone, Vastex International

A gifted engineer and innovator, Vasilantone was an instrumental figure in the developm...

Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels

When it comes to ads that truly connect with consumers, promo’s carbon footprint is act...

Vantage Apparel Launches Web Store Platform Swagee

The platform offers a white-label experience and print-on-demand fulfillment with no mi...

Creativity & Storytelling Highlighted at PPAI Expo 2026

Abigail Posner, former director of creative works at Google, encouraged the audience to...

PPAI Expo 2026: 4 Trends From the Show Floor

Onsite activations and micro-versions of regular products were among the notable sights.

What Distributors Should Know About Sustainable Sourcing

During an education session at PPAI Expo, Laura Smith of Storm Creek shared advice for ...

Donray Printing Merges With Cut-and-Sew Supplier LBU Inc

The Parsippany, NJ-based Donray Printing is known for its expertise in offset and digit...

Next Level Apparel Becomes U.S. Cotton Trust Protocol Member

Through the membership, the Counselor Top 40 supplier will be better able to track its ...

Barker Specialty Acquires Capital Design

Started nearly 40 years ago by Judy Mann, the acquired company has rebranded as Freemiums.

Storm Creek Hires New President, Appoints Director of Sales

Jon West takes over as president, with company founder Doug Jackson moving into the rol...

Sky High Marketing Acquires Maple Avenue Printing & Embroidery

The deal strengthens the distributor’s production capabilities, introducing in-house sc...

NC Custom Acquires Confection 360

Confection 360’s high-speed, high-definition etching technology for imprinting chocolat...

Botanical PaperWorks Transitions to New Ownership

Founder and CEO Heidi Reimer-Epp has sold the company to Kyle and Kayla Kannwischer aft...

Obituary: David Long, Sourcing City

The chairman of the U.K.-based promotional products service organization will be rememb...

Stahls’ Adds 4 Leaders To Help Scale On-Demand Fulfillment Technology

The supplier of heat-printing equipment and apparel-decoration technology said the hiri...

Chocolate Chocolate Rebrands as Totally Chocolate Promo

The supplier says the name change aligns it more closely with its retail brand, Totally...

Top 10 of 2025: Promo for the Planet

Sustainability coverage this year included discussions on the most important certificat...